Top 5 Social Media Marketing Career Opportunities
Social media marketing is turning one of the essential tools an organization needs to leverage on in order to grow. It is an area of specialization under digital marketing that focuses on creating engaging contents, communicating, getting feedbacks from buyers and implementing those feedbacks in order to generate positive results. A social media marketer is tasked with the problem of creating a unique social brand for the business and increasing the customer base of the organization by simply marketing the business to new buyers via social media platforms.
There are many carriers with lucrative job offers, positions and growth potential available for you to take up in social media marketing but in this article, we will be talking about the top 5 career opportunities we regard as the best in social media marketing.
1. Social Media Consultant
If you would like the fast-paced and variety filled life of working with lots of new clients and small businesses in order to help them get to their customers and rise to new heights, then social media consulting is the best career path for you. In this field, you will be using your entrepreneurial skills and your passion for social media to help market and promote different business, clients, nonprofit organization and any other individual that would like to grow their brand.
2. Public Relations Manager
Public relations (PR) are tasked with the job of creating a more social able and friendly stance for an organization. This way it makes it very easy for both the customers and business to easily communicate and share information, feedbacks and rectify any problems. The PR will keep the public up to date on the decisions of the organization thereby dispelling any form of rumors or fake news circulating around.
3. Search Engine Optimization Specialist (SEO)
Search engine optimization allows a business to rank highly online, making it very easy for it to be found. In this position you will work closely with the marketing team, providing them with keywords and all necessary information they need in order to help them make a more personalized marketing strategy that follows closely with the trend and will result in increased sales.
4. Content Manager
Engaging with customers requires churning out quality contents that can hold your readers captivated. With the right content, you can easily turn prospective readers into regular customers, build a perfect brand in the mind of your readers and really get market your organization to your readers. To take up this position, you will need to have very strong writing and editing background.
5. Social Media Analyst / Director
A social media analyst or director is in charge of monitoring the result of each of the campaigns used on all social media platform with the goal analyzing their performance and finding out those returning the highest investment then re-balancing the campaigns in order to focus more on those. This way the organization can be rest assured they are getting the best return on investment for every single penny it is spending on social media marketing.