Graphics Designing – Overview
Graphics Designing – Overview
Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.
Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.
Graphic design is important in the sales and marketing of products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.
Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used in packaging for various types of retail products, while others may work on the visual design used on a book jacket.
Graphic designers also need to keep up to date with the latest software and computer technologies to remain competitive.
Career Prospects Of Graphic Designing
Career Prospects Of Graphic Designing
With the increasing popularity of ad campaigns and the Adobe Creative Cloud—particularly Photoshop and Illustrator—graphics designing seems to be an enticing and a promising career path for many upcoming young professionals. In India, where forty percent of advertisements are visual, it would be wise for an upcoming professional to have working knowledge in graphics designing.
- Computer Artist
- Publication Designer
- Art Director
- Graphic Designer
- Web Designer
- Graphics Teacher
- Sales Support Specialist
- Layout Artist
- Design Management Professional
- Creative Director
- Logo Artist
- Flash Designers
- Brand Identity Designer
- Art Workers
Industries Where Graphics Designers Are Hired
Industries Where Graphics Designers Are Hired
There is a huge scope in career opportunities in graphics designing. Graphics designers are required for designing brochures, posters, various tickets, sign boards, cards, covers for magazines as well as books, T-shirts, different logos, advertisement banners for web users etc. With the development of technology, the need for more effective advertisements is increasing and this is creating great opportunities to the people in the field of graphics designing. Since this field is very wide, the scope and job opportunities are very strong.
- Internet and Software Development Companies
- Advertising Firms
- Television Studios and Video Production Companies
- Corporate Branding and Consultation Firms
- Print Companies
- Education Companies
- Animation and Gaming Companies
- Website and Mobile Apps Companies
- Small to large companies irrespective of nature of business as every business needs graphics material to promote business in highly competitive world
Existing Salaries And Projection For Next 5 Years For Graphics Designers
Existing Salaries And Projection For Next 5 Years For Graphics Designers (Assuming You Join As Fresher)
The graphic design industry is undergoing a major transformation. Whereas TV, print and outdoor advertising used to be the primary outlets for a design career, digital is the name of the game these days. As the web and mobile media become increasingly ubiquitous, career opportunities in graphic design are skewing more and more in this direction, and with salaries to match.
The reasons on which salaries depend are:
- Location
- In-house vs. ‘agency’ side
- Experience levels
- Ability and tools used/understood
- Communication skills
- Salary or hourly rate negotiations
Average range starts from 1,50,000 per year for freshers and in 5 years, an average salary of a PHP developer is 4-6 lac rupees per annum.
