Digital Marketing – Overview
Digital Marketing – Overview
Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Digital marketers also measure success of campaigns. A number of user engagements can be tracked such as impressions, clicks, website hits, leads, and actual purchases. In as much, digital makes it easier than traditional media to track Return on Investment (ROI), helping marketers to see the efficacy of their campaigns and make better decisions for optimization and the future.
Digital marketing is taking place of all other types of marketing since the very first day of its invention. Just few years ago there was a very limited scope of digital marketing because of the market size but today the size of a digital market is in zillions. In the coming years, the size of the digital market will increase further which will affect the other markets enormously. Yes! digital marketing has a very wide scope.
Career Prospects Of Digital Marketer
Career Prospects Of Digital Marketer
Today most of the companies are talking about digital marketing expert because the social media networks now become more popular than newspapers and TV channels. Pursuing your career in digital marketing becomes essential if you want to use the internet for marketing purpose. Following are some work profiles for digital marketers.
- Digital Marketing Manager
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- Conversion Rate Optimizer
- Copy Writers
- PPC Expert
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-Commerce Manager
