Top 10 SEO Tools in 2018

Search Engine Optimization has become challenging with over 1.2 billion websites in existence. It is not easy to get a decent amount of traffic from search engines.

There are a lot of SEO tools available to get a good amount of web traffic. SmartMentors.net has curated a list of best SEO tools that will be popular and very effective in 2018.

Google Analytics

Google Analytics is one of the most useful SEO tool for every website. Google is the most popular and widely used search engine in the world today. It gives very important SEO data which helps you better understand your website visitors and their interaction with your website. It is a free tool and provides data that is easy to understand. Google Analytics helps you understand your organic traffic and also allows you to compare with past performance.

SEMrush

This is also a very powerful and competitive SEO tool for online marketing, PPC, video advertising, etc. You can find and analyse the backlinks, best keywords, best content and a lot more. It is a reliable tool and works great for paid traffic and PPC. It has a unique position tracking tool on the website that allows you to track your organic position up to 10 keywords and you can compare these against your competitors.

Ahrefs

It a keyword research tool used widely. It can create a competitive score and give you a clear picture of competitor’s keyword ranking. It also has Content explorer that searches the web for the most popular content for any topic or keyword.

Pitchbox

Pitchbox is usually used while link building. It has email sequence feature that lets you set up follow up emails quickly. It can make your outreach efforts quicker and easier. It also does link monitoring. It is a paid tool.

SEOquake

It is a free browser extension. It provides quantitative key metrics for a specific page along with other tools such as SEO Audit. Some of the important metrics it shows are Google index, Alexa rank, SEMrush rank etc.

Google Search Console

It is an important tool that helps you visualise how your site may appear in search. It helps you analyse your top search queries, pages, countries, devices and more. It helps identify the errors in your website and suggest HTML improvements. The new version of Search Console has additional functionality like job posting, index coverage, search performance and AMP.

SpyFu

SpyFu is a great tool for competitive keyword research. It gives accurate data about the actual trends of a website. It is very easy to use and gives deep insight especially with PPC campaigns.

Keyword Planner

This is a very important tool by Google and is officially a PPC tool. It gives suggestions for related keywords and provides an estimated search volume. This is useful in augmenting the search pattern of the users and can allow you to focus on search terms with high traffic.

Moz

Moz is very popular and useful keyword tracking and site audit tool. But one of its main advantages is community and knowledge hub. Its keyword explorer is different than keyword planner as it helps you prioritize your keyword.

Google Optimise

This tool gives a great insight into the content and analyse content that engages with the customers and drives conversions. It makes website testing very easy.

SEO is a big part of any online business. These tools can help achieve high rankings and increase website traffic. The above mentioned are some of the most important SEO tools that will be used widely in SEO.