Scope of SEO as a Career Choice: Expert Insights

Search Engine Optimization (SEO) is more than typing a query on www.google.com, www.yahoo.com, www.bing.com, and other search engines online to get some results, it involves a whole lot.

SEO is the science and art of optimizing your web pages so as to be found by the search engines. While the science part deals with the technology, engineering and other technicalities of the webpages like the code, information architecture and user experience, and so on, the art part of SEO is about understanding the business, customer behavior and how one can positively influence the customers and giving them values in return for their patronage.

Hardly will you see a place where social media training courses are offered that you will not SEO training, which shows its importance and a pointer to the fact that people have started seeing it as a career.

In this article, I will be sharing some experts’ insight into the scope of SEO as a career choice.

1. Is SEO truly a career?

   This is the first thing that bothers people in choosing or seeing SEO as a career. Google and Microsoft give international certifications for professional courses like CCNA, MCP, OCJP, and so on, in the same way, give certifications for digital marketing training such as SEO. That is because of the high demand for SEO and future growth of this field. And as a matter of fact, marketing spend is slowly moving away from the traditional media like newspaper, TV, billboards and the likes, to organic SEO and social media.

2. What are the job categories or designation in SEO?

   Most of the firms that are into SEO also have the following job categories: Analytic, Business Development/Management, Event Management, Link Building, Offline Marketing/Advertising, Organic Search Engine Optimization, Paid Search/PPC Management, Public Relations/Reputation Management, Social Media Analyst, Web Design, Web Development/Programming, Writing/Blogging and so on. All these are taught in social media training courses or alongside with social media marketing course. You can search for any of these online using the keyword like “SEO training institute in Surat.”

3. What are the salary range and the benefits of choosing SEO as a career?

   In Asian countries like India, the average salary for those in the field is between Rs 1.8 lacs – Rs 4 lacs per year for those just joining. And like every other discipline, various factors can determine the salary like years of experience, city, certifications, employer type, company size, and so on. There are so many openings online for both starters and the experienced SEO professionals.

   Also from the experts point of view, there are endless benefits in going for SEO as a career but in order to become an authority in the field, you should be prepared to prove yourself and stay ahead of the curve, work with other marketing channels, you should be agile, creative, analytical, smart, passionate, a bit scientific and then lastly, try to distinguish yourself because there is no shortage of service providers and as this is increasing, the supply grows but just a handful are really experts.