Social Media Marketing (SMM)

Classroom course
Virtual course

Course Curriculum

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  • Section 1 - Introduction
    Social Media Marketing Mediums
    Big Brands and Social Media
    Small Business and Social Media
    Social Media and You
  • Section 2 - Blogging
    Introduction
    Blog Characteristics
    Popular blogging softwares
    Blog Content Strategy
    Building an Audience
  • Section 3 - Twitter and Microblogging
    Twitter & microblogging sites
  • Section 4 - Social Networking
    Introduction
    Facebook
    Google +
    LinkedIn
  • Section 5 - Media Sharing
    Introduction
    History
    Protocol
    YouTube
    Instagram
    Pinterest
    Flickr
    SlideShare
  • Section 6 - Social News and Bookmarking
    Introduction
    History
    Protocol
    Digg
    Reddit
    StumbleUpon
    Delicious
    Niche Sites
  • Section 7 - Ratings and Reviews
    Introduction
    History
    Protocol
    Yelp
    Other Sites
  • Section 8 - Forums
    Introduction
    History
    Features
    Marketing tips
    Engaging
    Build your own forum
  • Section 9 - Virtual Worlds
    Introduction
    History
    Second Life
  • Section 10 - Strategy, Tactics, and Practice
    Introduction
    Monitoring
    Research
    Campaigns Versus Ongoing Strategy
    Integration
    Calls to Action
  • Section 11 - Measurement
    Introduction
    Metrics
    Goal Setting
    Software
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