Digital Marketing & SEO – Beyond the Basics


Sr. No. | Batch Code | Start Date | End Date | Time Slot | Training Option | Instructor | Enroll now |
---|---|---|---|---|---|---|---|
1 | smbseoa1-294 | 17th Feb, 2025 | 9th Jun, 2025 | 10:00 AM to 11:00 AM | Class Room Training | SEO Mentor | Enroll Now |
2 | smbseoa2-293 | 17th Feb, 2025 | 9th Jun, 2025 | 12:30 PM to 1:30 PM | Class Room Training | SEO Mentor | Enroll Now |
3 | smbseoa3-291 | 17th Feb, 2025 | 9th Jun, 2025 | 3:00 PM to 4:00 PM | Class Room Training | SEO Mentor | Enroll Now |
4 | smbseoa4-294 | 17th Feb, 2025 | 9th Jun, 2025 | 5:30 PM to 6:30 PM | Class Room Training | SEO Mentor | Enroll Now |
For Demo Session & Consultation97370 05566
Course Curriculum
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Section 1 - Overview
How Does A Search Engine Work?
What is SEO?
SEO Copywriting
Search Engine Rank
Types of SEO
Section 2 - Tactics And Methods, Website Domain
SEO techniques classification
Website Domain Guru Mantra
Section 3 - Relevant Filenames, Design & Layout
File Naming Style
Website Design & Layout
File Name Example
File Extension
URL Sub-Directory Name
Guru Mantra
Section 4 - Optimized Keywords
Keyword Frequency
Keyword Weight/Density
Keyword Proximity
Keyword Prominence
Keyword Placement
Best Places to Put Keywords
Finding Keywords
Word Stemming
Section 5 - Optimized Metatags
Meta Keyword Tag
Meta Description Tag
Robots Metatag
Section 6 - Title, Anchor Optimization
Optimizing Title Tag
Optimizing Anchor Tag
Section 7 - Content is The King
SEO Content Writing (Copywriting)
Unique, High-Quality Content
Other Advantages of Having Great Content
Conclusion
Section 8 - Verifying a Website
HTML Verification
W3C Compliance
Section 35 - Introduction to PPC
About PPC Ad
Search Engine Advertising
Workflow of A PPC Ad
Calculation of PPC
Section 36 - PPC Terminology
Learning Various Terms of PPC
Section 37 - Creating A Keyword List
Categorizing Keywords
Building A Keyword List
Keyword Research Tools
Keyword Match Types
Negative Keywords
Section 38 - Targeting & Positioning
Geographic Location
Demographics
Language Targeting
Section 39 - Writing A PPC Ad
Elements of a PPC Ad
Section 40 - Landing Pages
Types of Landing Pages
Elements of an Effective Landing Page
Testing the Landing Page
Section 41 - Bidding & Measuring Results
What To Be Bid For?
Factors Affecting Bidding
Pricing Strategies
Measuring Results
Section 42 - Google, Facebook & Bing Ad
Budget & Billing
Campaign Optimization
Conversion Tracking
Understanding Conversion Data
Section 43 - Introduction to SMM
Social Media Marketing Mediums
Section 44 - Blogging
Blog Characteristics
Popular blogging softwares
Blog Content Strategy
Section 45 - Micro-Blogging
Twitter & microblogging sites
Section 46 - Social Networking
Google +
Section 47 - Media Sharing
YouTube
Flickr
SlideShare
Section 48 - Social Bookmarking
Digg
StumbleUpon
Delicious
Section 49 - Ratings & Reviews
Yelp
Other Sites
Section 50 - Forums
Features
Marketing tips
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₹26,727Original price was: ₹26,727.₹9,100Current price is: ₹9,100. -