Digital Marketing & SEO – Beyond the Basics

Classroom course
Virtual course

Course Curriculum

Collapse All
Expand All
  • Section 1 - Overview
    How Does A Search Engine Work?
    What is SEO?
    SEO Copywriting
    Search Engine Rank
    Types of SEO
  • Section 2 - Tactics And Methods, Website Domain
    White Hat SEO & Black Hat SEO
    Website Domain Guru Mantra
  • Section 3 - Relevant Filenames, Design & Layout
    File Naming Style
    Website Design & Layout
    File Name Example
    File Extension
    URL Sub-Directory Name
    Guru Mantra
  • Section 4 - Optimized Keywords
    Keyword Frequency
    Keyword Weight/Density
    Keyword Prominence
    Keyword Placement
    Best Places to Put Keywords
    Finding Keywords
    Word Stemming
  • Section 5 - Optimized Metatags
    Meta Keyword Tag
    Meta Description Tag
    Robots Metatag
  • Section 6 - Title, Anchor Optimization
    Optimizing Title Tag
    Optimizing Anchor Tag
  • Section 7 - Content is The King
    SEO Content Writing (Copywriting)
    Unique, High-Quality Content
    Other Advantages of Having Great Content
    Conclusion
  • Section 8 - Verifying a Website
    HTML Verification
    W3C Compliance
  • Section 35 - Introduction to PPC
    About PPC Ad
    Search Engine Advertising
    Workflow of A PPC Ad
    Calculation of PPC
  • Section 36 - PPC Terminology
    Learning Various Terms of PPC
  • Section 37 - Creating A Keyword List
    Categorizing Keywords
    Building A Keyword List
    Keyword Research Tools
    Keyword Match Types
    Negative Keywords
  • Section 38 - Targeting & Positioning
    Geographic Location
    Demographics
    Language Targeting
  • Section 39 - Writing A PPC Ad
    Elements of a PPC Ad
  • Section 40 - Landing Pages
    Types of Landing Pages
    Elements of an Effective Landing Page
    Testing the Landing Page
  • Section 41 - Bidding & Measuring Results
    What To Be Bid For?
    Factors Affecting Bidding
    Pricing Strategies
    Measuring Results
  • Section 42 - Google, Facebook & Bing Ad
    Budget & Billing
    Campaign Optimization
    Conversion Tracking
    Understanding Conversion Data
  • Section 43 - Introduction to SMM
    Social Media Marketing Mediums
  • Section 44 - Blogging
    Blog Characteristics
    Popular blogging softwares
    Blog Content Strategy
  • Section 45 - Micro-Blogging
    Twitter & microblogging sites
  • Section 46 - Social Networking
    Facebook
    Google +
    LinkedIn
  • Section 47 - Media Sharing
    YouTube
    Instagram
    Pinterest
    Flickr
    SlideShare
  • Section 48 - Social Bookmarking
    Digg
    Reddit
    StumbleUpon
    Delicious
  • Section 50 - Forums
    Features
    Marketing tips
  • GET FREE CONSULTATION

    Call Us Now For Free Consultation97370 05566

    Our experts listen to you patiently and suggest you the right course after conducting a personality profile test. Register your interest below to schedule personality profile test for you.

    SUBSCRIBE TO OUR NEWSLETTER

    Contact Us

    Working Hours

    • Monday9:00 AM – 9:00 PM
    • Tuesday9:00 AM – 9:00 PM
    • Wednesday9:00 AM – 9:00 PM
    • Thursday9:00 AM – 9:00 PM
    • Friday9:00 AM – 9:00 PM
    • Saturday9:00 AM – 9:00 PM
    • SundayClosed
    Copyright 2017 Smart Mentors. All Rights Reserved.

    Login

    EXISTING MEMBER LOGIN

    FORGOT PASSWORD

    Sign up now to Become An Instructor

    Register your Interest