Digital Marketing & SEO – Beyond the Basics

Classroom course

Virtual course

Batch Availability

Sr. No.	Batch Code	Start Date	End Date	Time Slot	Training Option	Instructor	Enroll now
1	smbseoa1-67	22^nd Oct, 2018	11^th Feb, 2019	10:00 AM to 12:00 PM	Class Room Training	SEO Mentor	Enroll Now
2	smbseoa2-67	22^nd Oct, 2018	11^th Feb, 2019	12:30 PM to 2:30 PM	Class Room Training	SEO Mentor	Enroll Now
3	smbseoa3-66	22^nd Oct, 2018	11^th Feb, 2019	3:00 PM to 5:00 PM	Class Room Training	SEO Mentor	Enroll Now
4	smbseoa4-67	22^nd Oct, 2018	11^th Feb, 2019	5:30 PM to 7:30 PM	Class Room Training	SEO Mentor	Enroll Now

Course Curriculum

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Section 1 - Overview

How Does A Search Engine Work?

What is SEO?

SEO Copywriting

Search Engine Rank

Types of SEO

Section 2 - Tactics And Methods, Website Domain

SEO techniques classification

Website Domain Guru Mantra

Section 3 - Relevant Filenames, Design & Layout

File Naming Style

Website Design & Layout

File Name Example

File Extension

URL Sub-Directory Name

Guru Mantra

Section 4 - Optimized Keywords

Keyword Frequency

Keyword Weight/Density

Keyword Prominence

Keyword Placement

Best Places to Put Keywords

Finding Keywords

Word Stemming

Section 5 - Optimized Metatags

Meta Keyword Tag

Meta Description Tag

Robots Metatag

Section 6 - Title, Anchor Optimization

Optimizing Title Tag

Optimizing Anchor Tag

Section 7 - Content is The King

SEO Content Writing (Copywriting)

Unique, High-Quality Content

Other Advantages of Having Great Content

Conclusion

Section 8 - Verifying a Website

HTML Verification

W3C Compliance

Section 35 - Introduction to PPC

About PPC Ad

Search Engine Advertising

Workflow of A PPC Ad

Calculation of PPC

Section 36 - PPC Terminology

Learning Various Terms of PPC

Section 37 - Creating A Keyword List

Categorizing Keywords

Building A Keyword List

Keyword Research Tools

Keyword Match Types

Negative Keywords

Section 38 - Targeting & Positioning

Geographic Location

Demographics

Language Targeting

Section 39 - Writing A PPC Ad

Elements of a PPC Ad

Section 40 - Landing Pages

Types of Landing Pages

Elements of an Effective Landing Page

Testing the Landing Page

Section 41 - Bidding & Measuring Results

What To Be Bid For?

Factors Affecting Bidding

Pricing Strategies

Measuring Results

Section 42 - Google, Facebook & Bing Ad

Budget & Billing

Campaign Optimization

Conversion Tracking

Understanding Conversion Data

Section 43 - Introduction to SMM

Social Media Marketing Mediums

Section 44 - Blogging

Blog Characteristics

Popular blogging softwares

Blog Content Strategy

Section 45 - Micro-Blogging

Twitter & microblogging sites

Section 46 - Social Networking

Facebook

Google +

LinkedIn

Section 47 - Media Sharing

YouTube

Instagram

Pinterest

Flickr

SlideShare

Section 48 - Social Bookmarking

Digg

Reddit

StumbleUpon

Delicious

Section 49 - Ratings & Reviews

Yelp

Other Sites

Section 50 - Forums

Features

Marketing tips

Check Batch Availability

Register Interest

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16 Weeks
192 Hours
Surat

Total student passedout : 72

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