Digital Marketing & SEO for Beginners


Course Curriculum
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Section 1 - Overview
How Does A Search Engine Work?
What is SEO?
SEO Copywriting
Search Engine Rank
Types of SEO
Section 2 - Tactics And Methods, Website Domain
SEO techniques classification
Website Domain Guru Mantra
Section 3 - Relevant Filenames, Design & Layout
File Naming Style
Website Design & Layout
Section 4 - Keywords
Keyword Frequency
Keyword Weight/Density
Keyword Prominence
Keyword Placement
Finding Keywords
Word Stemming
Section 5 - Metatags
Meta Description Tag
Meta Keyword Tag
Robots Metatag
Section 6 - Title, Anchor Optimization
Optimizing Title Tag
Optimizing Anchor Tag
Optimizing Alt Tag
Section 7 - Content is The King
SEO Content Writing (Copywriting)
Section 8 - Verifying a Website
HTML Verification
W3C Compliance
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