Beginners Guide to Social Media Marketing Certification
What is SMM (Social Media Marketing):
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why is SMM important:
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
What is SMM Certification and its benefits:
The Social Marketing Certification tests and proves your knowledge of the core principles of social media marketing. The SMM certification from the smartmentors shows you how best to reach the more than 1 Billion users on Facebook and 200 million users on Twitter. In the U.S. alone, there are over 130 million users on Facebook and over 50 million on Twitter. With so many social media users, isn’t it time you learned how social media can help expand your reach, increase your brand’s social media exposure, and drive quality social media engagement that leads to revenue?
What you will learn and able to do after this certification:
After this certification, you will learn a lot of things and will be able to do these things.
- How to be a part of the conversation, social media marketing foundations, as well as latest statistics, benefits, and recent case studies.
- Integrate and execute effective social media campaigns to increase brand awareness and drive sales.
- Develop practical strategies to position your brand and generate leads.
- Utilize tools and tactics that will help you measure engagement and ROI.
- How to manage your own brand and develop a personal social graph that can help you win business or get hired.