What is the meaning of terms Inbound marketing and Outbound marketing?

[Sneha Jariwala]

#63417

What is the meaning of terms Inbound marketing and Outbound marketing?

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[Chirag Sawhney]

#63418

Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.

This helps a customer to learn regarding the company and all the products offered by it.

Outbound Marketing is a marketing aspect that deals with reaching out to potential buyers through digital platforms, calls, email and placing advertisements.

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