Pros Of Using Google AMP
– Improved User Experience:
If you use AMP visitors are going to have a much faster load process, and they’re also going to have less of the things that they don’t need because AMP pares down the overall website.
– Improved Ranking in Mobile-First Generation:
It stands to reason that building pages to a mobile standard would help your website rank better in Google SERPs as per Google’s latest update on mobile first indexing.
– Placement in Carousel:
AMPs also ride in a carousel placed above all other search engine results in Google SERPs. The carousel is horizontal, which allows users to scroll through AMPs sideways; It appears for broad, high-traffic searches.
Cons of AMPs
JavaScript & CSS Limitations:
AMPs contain very small in the way of branding and individuality. That’s in large part because load times suffer greatly when web designers use JavaScript and, to a lesser extent, CSS.
Tracking Problems:
AMPs don’t work with your already-implemented tracking. They are stored and tracked differently than standard pages, even mobile-ready ones.
Tracking needs special effort and resources that you may not have quickly available.
Serving Cached Pages:
The pages that appear in search results are handled by Google, which means you’re not even serving up the content you originally created – it’s only a copy of cached version.
5 years, 8 months ago.