A question we get asked is whether AMP content ranks higher than non-AMP content. There’s no sign from Google that AMPs will improve your SEO rank.
Currently, AMP content appears either as “top stories” at the top of Google search results, or throughout SERPs, and often beyond page 1. So, unless you have a news site appearing in top stories, your content may rank anywhere.
It’s still worth noting that according to Google’s VP of Engineering, David Besbris, when there are two identical pages, one AMP and one mobile-friendly, Google will serve the AMP page on mobile devices.
3 years, 4 months ago.
