Take some time to think about your favorite websites and apps and why you like them. What makes them customer-friendly? Do they inspire you design-wise, and if so, how?
If you need a bit of inspiration, here are three of our favorites:
Google: Good UX design is about good function, not just aesthetics, and Google is the perfect example. You really can’t get more user-friendly than a page with one search area.
Netflix: Netflix is not only easy to operate but uses an algorithm that makes recommendations based on your viewing history. It puts the customer’s desires at the forefront and delivers a personalized, easy-to-understand user interface.
Duolingo: If you’re a language nerd, chances are you’ve used Duolingo. The language-learning app is not only intuitive but fun. It’s built around gamification, so you feel more like you’re playing than learning.