– Basic elements of a brand like a logo, brand name, tag line, corporate mascot, photo presenting the company or its leader, corporate colors etc.
– copy block setting the theme of the product or service presented
– links to basic categories of website content
– links to the most important social networks
– the basic contact information like telephone number, e-mail etc.
– a switch of the languages in case of multi-lingual interface
– search field
– subscription field
– links to interaction with the product such as trial version, downloading from the AppStore etc.
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