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What are the primary models for determining PPC (Pay-Per-Click)?

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  • #52539

    What are the primary models for determining PPC (Pay-Per-Click)?


  • #52540

    The primary models are,

    Flat rate PPC:
    Flat Rate PPC is where the advertiser and publisher (search engine) agree upon a fixed amount that will be paid for every click. The publisher has a rate card for PPC plan based on several areas of their website. The amount varies as per the content that attracts more or fewer persons.

    Bid based PPC:
    The advertiser works with other advertisers in a private auction hosted by a publisher. The dealer will notify publisher for the highest amount of bid he is ready to pay. The common method among bid-based PPC websites such as Google Ads is to charge more than the next most important bidder.


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