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Visual Weight

This thread contains 1 reply, has 2 voices, and was last updated by Sneha Jariwala 4 years, 4 months ago.

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    • #63396

      How Visual Weight Should Be Used Effectively?


    • #63397

      Just like Call to Action and Color Theory, Visual Weight is part of the basic knowledge a UI designer should have. Visual weight means giving a design element “power” to stand out and get the user’s attention.

      Not all elements have the same amount of weight. For example, CTA elements are more important than a simple label or an abstract image. Giving higher levels of heavy to certain elements is usually achieved by using contrast.

      This isn’t necessarily a contrast of colors; it can be a contrast of placement or size, too. A CTA button might look larger simply because it is designed to take up more space than surrounding elements. This puts more visual weight on the CTA button.


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