Backlinks, also known as inbound links, are links from other websites that point to a specific webpage on your site. In SEO, backlinks play a crucial role in determining a website’s authority, credibility, and ranking on search engine results pages (SERPs). Search engines like Google consider backlinks as votes of confidence from other websites, indicating that the linked content is valuable and relevant. However, not all backlinks are created equal; quality matters more than quantity. Backlinks from authoritative and relevant websites carry more weight and have a greater positive impact on a website’s ranking. Conversely, low-quality or spammy backlinks can harm a site’s SEO performance and may result in penalties from search engines.
11 months ago.