Keyword:
This is the specific phrase which is driving traffic to a specific URL. When doing SEO, this is the phrase that we “target”, so we often call it the “target keyword”.
Importance:
In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.
Times have changed. Google now penalizes websites for “keyword-stuffing,” which Google describes as “loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Keyword-stuffing, says Google, “results in a negative user experience, and can harm your site’s ranking.”
So keep those keywords in your content, but be sure they appear in a natural context, and that your content provides real value to your site visitors. If you write valuable content that will be useful to readers who have come to your site through a keyword search, your keywords will probably occur naturally in your content, and Google will reward you with a higher search rank. Kudos!!
Regards,
Pratik Nakrani
4 years, 7 months ago.
