There is no one-size-fits-all when it comes to graphic design. The goal of every graphic design is to ensure you pass the message clearly to your consumers. When it comes to passing a message clearly, there are three things involved:
1. Colors
2. Typography
3. Images
You should always use fewer colors that appeal to the context of the design. Avoid typos and ensure you use clear and visible fonts. Having a stylish font that your audience can’t read is a deal breaker. Lastly, you should use informative, descriptive, and clear images in your design. You should also keep things simple. The simpler, the better.