Workshop on SMM
Importance of the Topic
Importance of the Topic
Marketing is the activity and process for creating, communicating and delivering offerings that have value to customers. Over the years the techniques of marketing have evolved and it has now become one of the vital elements for the success and survival of businesses. The new in trend is the concept of social media marketing (SMM), but many are unaware about the term and those who know are unable to apply it in its true senses and make the most out of it.
With a projected 25% annual growth over the next 5 years, it’s time to invest in social media. This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Having a social media presence without an appropriate strategy and plan can be just as damaging for business as no plan at all. It is imperative to understand the importance of social media marketing first for chalking out an effective business marketing strategy.
- Brand Recognition-
Social media pages become new channels for your brand’s voice and content. Presence of your brand on multiple social networks makes you accessible, recognizable and familiar.
- Drives Targeted Traffic-
With the right posts you can divert the appropriate internet traffic to your web page by applying the techniques of SMM.
- Boosts site’s SEO-
A killer content strategy for SEO is the most important part of earning top spots in each search engine results pages.
- Relationship Building-
Social media channels make the interaction with our customers easy. Social media as a tool can be used to connect with complimentary businesses, thought leaders, change makers thereby helping to increase our networks.
- Users become receptive to messages-
People respond when they see genuine messages being posted and not mere marketing ads. SMM has a huge scope if used properly.
- SMM ads allow targeting and retargeting-
Social media by nature is highly customizable, it allows target audience selection according to location, age, education level, industry, purchase history and the pages they have liked.
- Earned online coverage-
Be it trade shows or exhibitions you can mark your presence and post stories of every professional thing you do on your social media handles. Thereby increasing your publicity.
- Immediate response to problems-
If there is any problem with your product or service you become the first to know by the feedback of your customers on your social media pages, enabling you to resolve them right away.
- Brand Loyalty-
Having active social media profiles gets you engaging and interacting with your customers, and they think of you as a unified group of people with a vision rather than a mere organization for profit purposes.
- Trust and credibility-
A higher number of social media followers tends to improve the credit score of your brand representing social proof.
Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose. Join our workshop and learn the importance of all the social media channels from a business perspective:
Business page creation to boost your marketing campaign and ads and reach out to millions of people just by one click according to your budgetary constraints and financial cushions.
Your corporate twitter account gives you a chance to listen and find out about your customer’s likes, dislikes, suggestions, complaints and all kinds of nuggets that you can use to make your business more successful.
It gives you the ability to edit images to convey emotions or connotations beyond the original image. The filters provide coincide with your brand thereby giving a customized look to your business messages. Showing your personality through stories like celebrating milestones, celebrating different occasions, decorations at times of festivals all help to give a humanized feel to your customers thus, they will relate with you better.
It helps to make new connections, generate leads and build the brand by positioning yourself as leaders in a particular domain, providing high quality content, improving your personal profile and participating in LinkedIn communities to answering questions.
- Google +-
Google+ will help you to build credibility, position yourself as a subject matter expert, and strengthen your professional reputation even more than ever before. Google+ allows you to monitor who is saying what about you and your business. So, even if you are present on several social media channels google + cannot be forsaken, due to its infinite advantage.
Make your business pages on the aforesaid social media sites and gain maximum visibility. Join our workshop to learn the commercial magic of social media platform. Become a pro and boost your knowledge/ business to greater heights.
Who can attend workshops
Who can attend workshops
To understand the content being delivered in workshops one must have basic literacy level, on this basis the eligibility criteria is as follows
- 10th pass or pursuing
- 12th pass or pursuing
- Graduates any stream
- Post graduates any stream
- Anyone interested in widening their knowledge horizon
- 4 Hours
Total student passedout : 55
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