Workshop on Business Card
Importance of the Topic
Importance of the Topic
The little things we do send out the biggest messages. Here we are talking about a small sized yet high in impact “business card” and its importance in today’s digitized world. In this digital age where everyone has a digital device in their hands the value of business card has not decreased and won’t be so in future years to come. Business today has gone digital- sending email, attending conferences or meetings, signing contracts or networking. The business card is one thing that has maintained its position of vitality.
Here are the top reasons why the old school business card is still important — and why you should have a pocket full of them always.
- Direct Exchange-
Professionals are more likely to call you back for the way you give out your card and introduce yourself shows sincerity.
- Professional Touch-
It is indicative that you took time out to put your information in a card.
- Easy follow up-
When people want to continue their professional relations with you, they might need you contact details and in this case a small business card will put them at ease to follow you.
A business card makes you referable by someone to someone, who may need your services or skills.
- Brand Building-
Business card helps to build your brand identity thereby making you identifiable
Where ever you go it acts as a mobile marketing tool. At trade shows or business conventions they become handy for networking.
- First Impression-
Business card is a representation of you and your company and will speak about your basic information itself.
They are easy on pocket as far as budget is concerned. But the quality of paper, colors used if changed may cost you accordingly.
Business cards capitalize on the little time you do have to make an impression and share your information with the people you are trying to make connections with in a limited space of time.
- No tech problems-
Marketing is certainly done digitally, but the web is saturated with so much content that a “go check out my site” isn’t going to be effective. And unlike websites or data connections, business cards don’t go down.
A business card is a road map to opportunity. It could lead you to a great new job, a great business partnership, or simply help your business make money. The old-fashioned paper rectangle is still the fastest and easiest way to share business contact information with other business people and with prospective customers and clients. wouldn’t that be a great idea if you get to design your own business card applying your creativity, just the way you want it. So, for this we are organizing a workshop on business card designing where you will learn how to design a creative and impactful business card bearing your unique identity. Come and join us to learn:
- Layout and typography-
Serious uniform approach versus fun graphics, pun filled language as the theme, majorly depends on mission of the business and that shall decide the primary stage of layout selection.
- Incorporating imagery-
It involves using visual images to entice the customers, doing so will result in positive feedback or not becomes a matter of intuition while designing.
- Choosing paper stock-
Understand the difference between thinner versus thicker card stock material, and which gives a more professional look.
- Using common business card sizes and formats-
Vertically oriented business cards are becoming popular than horizontally oriented, understanding the importance of both according to business objective is necessary.
- Printing options-
PNG’s, JPEG’s or Vector based PDF which one is good for better results.
- Positioning logos and text-
Including logos on business card is good if it is well known and easily recognized.
- Format considerations-
Know the difference between safe area and bleed area, what will be trimmed off and what not, should borders be used or avoided as they may get cut off when the card is trimmed.
- Font size-
One of the biggest considerations because it helps in ensuring that all the information is legible.
- Color selection-
It is an important point to consider because of different color modes available like RGB, CMYK which should be used wisely depending on computer screens and electronic displays.
Who can attend workshops
Who can attend workshops
To understand the content being delivered in workshops one must have basic literacy level, on this basis the eligibility criteria is as follows
- 10th pass or pursuing
- 12th pass or pursuing
- Graduates any stream
- Post graduates any stream
- Anyone interested in widening their knowledge horizon
- 4 Hours
Total student passedout : 60
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